About Us

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Process

/Process

Process | Our goal at OnlineReputationConsultant.com is to fix your reputation. To achieve this, we have developed a systematic approach with proven results. We follow five specific stages, two of which are one time only events, and the final three being repeated again and again.

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The Stages of Reputation Repair

STAGE 1 - Research

First of all, we start by determining what your current position is, focusing on various different keywords, checking the results that come up.

“Do a Google search for your name and also a search for your name in Google Images. Do set up a Google alert on your name to keep track of any new content. You can have notifications mailed to you once a day, so as not to overwhelm your inbox.”

If anything comes up on that search that is overtly negative, perhaps even libelous or slanderous, we will attempt to remove it from the results. Some of the tactics we use for this include:

Legal solutions like DMCA take-down requests

YouTube video removal

NoIndex removal

We use a proprietary online reputation management services diagnostic in order to measure your current position. In so doing, we search for:

Problematic search results and content

Neutral or ambiguous search results and content

Positive search results

Owned web properties controlled by you

Similar profiles and sites that belong to people or companies with similar or near-identical names, plus people or companies that perform similar functions and services.

We aim to find patterns, and base our next steps on these patterns. Following this, we will conduct a gap analysis, determining where both threats and opportunities for your reputation exist.

Put together, we will be able to create a development plan in order to improve your reputation. As a matter of fact, we will research hashtags and social media influencers.

With this is mind, using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.

Important to realize, all of these elements together enables us to develop the strategy that will be suitable for your needs.

STEP 2 - Development

One important element of online reputation management is to engage in SEO (search engine optimization) techniques such as building websites, listing in business directories, creating social media profiles, writing blogs, and more. These are important elements, because they allow you to control the narrative.

Personal branding is the process of defining a leadership identity that describes what you can be depended on to deliver – consistently and confidently. Personal branding is about solidifying your leadership value proposition and corresponding narrative that tells the story about your unique features and benefits (just like any other brand does).”

Some of the things we may develop for you include:

Main website (EMD)

Charity website

Blogs

Social media profiles

Image sharing profiles

Video profiles

Through these different platforms, we will then be able to distribute content seamlessly and quickly, instantly increasing your positive reputation.

STEP 3 - Content

From hereon, the steps become repeated. Generally speaking, consuming element of reputation management is content creation. However, it is also the most important one. Our process consists of:

Brainstorming

Presentation

Content plan

Next, we start to get really creative and work on your blog and social posts, external articles, press releases, slideshows, and outreach to other bloggers and writers.

STEP 4 - Publishing

Our publishing plan is linked specifically to how much content we create for you, and how often we create it.

We use a combination of manual and automatic publishing systems of course. That way timed content can be deployed according to a schedule, but trending timely content can be created and published on short notice.

STEP 5 - Promotion

Our publishing plan is linked specifically to how much content we create for you, and how often we create it.

Having a strategic content and publishing plan in place only works if it is promoted properly. We will engage in owned promotion, earned promotion, and paid promotion in order to make sure your content is found.

Last but not least, we need to make it clear that the process of online reputation management is a long and ongoing process. You will not see results overnight, but you will see them.

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