First of all, we start by determining what your current position is, focusing on various different keywords, checking the results that come up.
“Do a Google search for your name and also a search for your name in Google Images. Do set up a Google alert on your name to keep track of any new content. You can have notifications mailed to you once a day, so as not to overwhelm your inbox.”
If anything comes up on that search that is overtly negative, perhaps even libelous or slanderous, we will attempt to remove it from the results. Some of the tactics we use for this include:
We use a proprietary online reputation management services diagnostic in order to measure your current position. In so doing, we search for:
We aim to find patterns, and base our next steps on these patterns. Following this, we will conduct a gap analysis, determining where both threats and opportunities for your reputation exist.
Put together, we will be able to create a development plan in order to improve your reputation. At the same time, we will research hashtags and social media influencers.
Putting all of these elements together enables us to develop the strategy that will be suitable for your needs.